Tailoring iGaming Experiences: How Soft2Bet Personalizes Player Journeys for Maximum Engagement 3i226m
With personalisation and gamification at the forefront of operators’ strategies to retain players, understanding that a one-size-fits all approach may not work as effectively as a customised solution. The resounding challenge for operators lies in understanding unique preferences and ultimately directing the best content to each player to give them exactly what they want, when they want it. 4y1s6v
SOFT2BET 4x1j46
Industry leaders, Soft2Bet, identified this challenge early on, understanding exactly what operators were missing from their retention strategy. Working on its revolutionary gamification solution, MEGA, Martin Collins, CBDO of Soft2Bet, believes that this is an industry game-changer that will take the pressure off of high-budget player acquisition strategies and instead help operators to focus on retaining the player base they already have.
Martin Collins, CBDO of Soft2Bet
“We have built a product based on need and demand. MEGA stands for Motivational Engineering Gaming Application and it has had a very strong impact on our partners. It’s a content-led gamification solution that enables operators to differentiate their offerings and attract players thanks to its unique engagement features and is unlike anything on the market at the moment.”
Unlike other suppliers, Soft2Bet doesn’t believe that operators are directly competing against each other. Instead, it believes they are competing against the social media leaders that take up much of potential player’s time. Engaging and entertaining content that TikTok and Instagram deliver is what operators should be focusing on delivering in the igaming space and with MEGA, they can do just that.
Collins explains, “For example, TikTok s spend approximately 28 minutes every day on the platform and MEGA is a tool that our operators can use to drive engagement levels among their players thanks to quality gamified content that is entertaining and engaging.”
Customised vs off-the-shelf gamification 9965
The key to success lies in creating unique gamification experiences that work for each player. This can be achieved by targeting preferences and building on a personalised interaction between operator and player, enabling Soft2bet brands to stand out in this highly competitive industry.
With many gamification solutions operating in standard format, it may prove difficult to analyse success or gauge where impact is positively felt across a customer base. While bespoke gamification offerings are naturally a more customised option to off-the-shelf solutions.
“We have found that a combination of off-the-shelf and bespoke options allows for the right level of customisation and flexibility for our partners. Off-the-shelf solutions often get criticised, but they can be very useful for smaller operators that are starting out and looking to establish themselves. MEGA is a standalone product and as a result is highly flexible and adaptable.”
MEGA
Analysing data for flexible gamification 64t4n
The success of providing players a flexible gamification solution can depend on having access to accurate data and effective playing pattern analysis. For Soft2Bet, MEGA delivers on exactly this, giving operators the opportunity to develop a unique, personalised player journey that keeps them engaged for longer.
“One of the great things about MEGA is that it generates vast amounts of data that we are able to analyse and derive strong insights from. They also enable us to develop highly personalised dashboards, experiences and gaming offerings that are highly relevant to our players.
“Data analysis means we can develop tailored rewards and loyalty schemes that respond in real time to players’ achievements according to the level they are at. This is important because it leads to a strong connection where our operators interact with their customers as they progress and the customers feel valued.”
MEGA: Building sustainable relationships with players 3p112k
As the industry strives to find ways of becoming more sustainable whilst simultaneously attempting to change public opinion of igaming.
With the 2023 UK Gambling Act white paper putting a spotlight on the use of bonuses and free bets that has reverberated across the European market, operators find themselves looking for better ways to keep players engaged.
“In both Europe and the US there is also a hardening of attitudes towards the industry and it is important that operators show public opinion and regulators that they can engage with the public without constant references to bonuses and free bets,” – explained Martin Collins.
“That is why we are pleased to be a pioneer in using gamification as an engagement and retention tool and will continue developing and modernising MEGA so it delivers the best activation rates in the industry.”
