Serghei Fraseniuc: “The future is undoubtedly digital, and EASYPAY is leading the way as a provider of the technologies needed for this transition” 6b6r4l
Serghei Fraseniuc, CEO of EASYPAY, kindly agreed to give us an interview in which we learned more about how he had built the success of the company he founded 15 years ago. A commitment to innovation, building lasting partnerships, and the quality and reliability of EASYPAY solutions are just a few of the things that have driven the company’s growth. Learn more about their achievements and plans for the future in the following article. 1h254u
Serghei Fraseniuc 395n2q
This year, EASYPAY celebrates 15 years of activity. What does this anniversary mean for the company and how has EASYPAY evolved over the years?
Celebrating 15 years of activity is a special moment for EASYPAY, symbolizing not only a successful journey, but also our constant commitment to innovation and excellence in the field of self-service solutions. Over the years, we have grown and adapted to market trends, developing a diverse range of products. We have built lasting partnerships and expanded our presence in international markets, gaining recognition for the quality and reliability of our solutions. This anniversary motivates us to continue moving forward and strengthen our position as an industry leader, facing future challenges with confidence and determination.
What are the main EASYPAY products for the Romanian gambling market?
EASYPAY offers a wide range of self-service solutions tailored to the specific needs of the Romanian gambling market. Our core products include payment terminals, loading equipment, fast withdrawal solutions, and dedicated sports betting terminals that allow s to place bets and access virtual games. In addition, Infochiosks facilitate player verification, and cryptocurrency ATMs offer customers the possibility to make cash withdrawals. All products are integrated with the latest payment technologies, ensuring easy adaptability to operators’ requirements. In addition, this year we are celebrating 15 years of activity, marking our commitment to innovation and excellence.
You are participating more and more in trade fairs and exhibitions abroad. Have you started receiving orders from outside Romania? Are EASYPAY products ready to enter foreign markets? What can you tell us?
Yes, international interest in EASYPAY products has grown significantly. We have participated in important events in Europe and the Middle East, receiving extremely positive . We currently have active partnerships in several European countries and are in advanced discussions with distributors outside the European Union. EASYPAY terminals are designed to international standards, which makes them ready for global scaling.
Why are EASYPAY products so sought after and appreciated by gambling operators?
EASYPAY products are recognized for their reliability, ease of use, and prompt technical , which are just some of the reasons why operators choose us. We offer robust and customizable equipment and, perhaps most importantly, we have a deep understanding of the industry’s needs. Our dedicated technical team is constantly working to improve functionality and integrate new payment methods.
What are the strengths of EASYPAY betting terminals?
Our sports betting terminals stand out thanks to their ergonomic design, intuitive interface, and operating speed. We offer integration with all major betting platforms, for cash and card payments, and a remotely managed maintenance system. In addition, they can be customized to meet the requirements of each customer.
How long does it take to implement a nationwide EASYPAY solution for betting agencies or gambling halls? Do you offer a one-stop shop solution? Dedicated service?
We offer the possibility of implementing EASYPAY solutions nationwide in an estimated time of a few weeks, depending on the complexity of the project. EASYPAY covers the entire process, from design, production, software, installation, to maintenance – we are a one-stop shop. We also have a national service network, and each customer benefits from dedicated and clear SLAs.
What do you think the future holds for the gambling industry, especially in the betting agency sector? Less human interaction with the operator’s cashier? More digital?
The future is undoubtedly digital. Currently, approximately 55% of bets are placed via terminals and 45% via cashiers offices. Customers want autonomy, speed, and confidentiality, and self-service terminals meet these needs. Human interaction will gradually be replaced by automated solutions, and EASYPAY is positioning itself as a leading provider of the technologies needed for this transition.
Last year, you were awarded the prize for the best sports betting terminal in 2024 at the Casino Inside Gala Awards. What did you do well last year, and how do you think this year will be for EASYPAY in the gambling market? Are you preparing any new products?
The award highlighted our commitment to excellence and innovation. In 2024, we invested significantly in optimizing our production processes, which allowed us to improve the efficiency and quality of our products. For 2025, we are planning to launch a new generation of terminals, which will benefit from advanced analytics, integration with artificial intelligence, and compatibility with digital wallets. We are confident that this year will bring new opportunities for EASYPAY, including the expansion of our international market and the formation of strategic partnerships.
