Nikita Zavadsky, Custom Games Product Manager at BGaming: Snoop Dogg Dollars stands out in the online gambling world 4c5i43
We spoke with Nikita Zavadsky, Custom Games Product Manager at BGaming, more than 3 months after its launch, about the game SNOOP DOGG DOLLARS, how it has been received by the gaming market and about the future plans at BGaming. i66j

Nikita Zavadsky 4j4h6r
It’s been more than 3 months since the launch of SNOOP DOGG DOLLARS, how has this product been received by the gaming industry? Can you give us some statistics? Number of hits, number of players, …..
Since the launch of Snoop Dogg Dollars, the reception has been incredibly positive. After its exclusive debut on Roobet and subsequent global release, the game has generated impressive attention. We’ve had over 2,000 mentions online, reaching an audience of 6.5 million across various platforms, including social media.
And we’re especially proud to share that the game, featuring the legendary rap icon, won the Best Collaboration Award at the SlotsWise Gaming Awards 2024. What makes this win even more special is that it was decided by player votes from around the world. They are thoroughly enjoying the game, and we’re committed to maintaining that momentum moving forward. It’s been a rewarding journey so far, and we’re eager to see how it performs in the long term!

SNOOP DOGG DOLLARS
What are the main strengths of this game compared to other online gambling games …. and beyond?
Snoop Dogg Dollars stands out in the online gambling world for several key reasons. Featuring Snoop Dogg, a global icon, the game infuses his legendary personality into every spin with his voiceovers and signature style. This creates an experience that’s more than just another slot game — it feels like you’re stepping into a vibrant, star-powered world.
The game’s mechanics also add to its appeal. The Snoop Spin mode, combined with Wild and Skull symbols, keeps the action unpredictable. But what really makes BGaming’s game stand out is the Cluster Pay system, which rewards players with bigger wins when symbols group together. This feature, along with the dynamic gameplay, offers a rich experience that keeps players hooked. Whether you’re a casual gamer or a seasoned pro, Snoop Dogg Dollars offers a combination of personality, innovation, and winning potential that’s tough to find elsewhere.
In which markets has SNOOP DOGG DOLLARS been integrated, possibly with which operators?
Snoop Dogg Dollars made its grand entrance with an exclusive launch on Roobet online casino, where it was live for over a month, giving their players first access to the title. Roobet was our key partner in bringing this game to life.
Now, it is available on top platforms like Bitstarz, Blaze, Pin-Up, Rox Casino, Infingame, and many more. Players across Western and Eastern Europe, Latin America, and Africa can now enjoy BGaming’s celebrity-branded title firsthand.

Snoop Dogg Dollars
Have the operators where the game has been integrated recorded any significant winnings? If so, what were the amounts won by players?
Since the official release of Snoop Dogg Dollars, players have been landing impressive wins, and social media has quickly filled up with videos of massive payouts.
One of the biggest wins so far came from Roobet, where a player hit an incredible $2,410,032. Rox Group also reported a major payout, with a player winning €1,000,000 on their platform.
With significant wins across multiple operators, Snoop Dogg Dollars is proving to be a game packed with big winning potential for players.
Snoop Dogg is one of the biggest artists in the world, how did you manage to co-opt him in the project to develop this game, was it difficult to work with him?
Since Snoop Dogg has been a long-time ambassador for Roobet online casino, creating a game around him felt like a natural fit. Even though we were familiar with Roobet from past projects, partnering with such a legendary figure introduced both unique creative possibilities and hurdles.
Thanks to our strong relationship with Roobet, we were able to bring this game to life. Both the Roobet team and Snoop were deeply involved throughout the process, offering valuable input that helped us capture his personality and style in the game. While it came with its challenges, including many rounds of approval from all stakeholders and a longer timeline than expected, we’re proud of the final result. The design, music, and features really come together to deliver an experience that feels authentic to Snoop Dogg.

SNOOP DOGG DOLLARS
Are there prospects to play SNOOP DOGG DOLLARS in Romania, if yes, when?
Yes, Snoop Dogg Dollars is available for players in Romania! They can enjoy a unique experience with Snoop Dogg’s personal voiceovers, engaging features, and the full vibe of this West Coast icon, right from their favorite online casinos, like Betify, Mr.Bet, Blue Chip Casino, Vulkan Vegas, FairSpin, Casinoin, and others.
Should we expect that in the future, BGaming to release more games like SNOOP DOGG DOLLARS?
Looking ahead, we have some cool plans for 2025. Given the incredible success of Snoop Dogg Dollars, we’re currently in talks with our partners to develop co-branded games with celebrities. We’re focusing on creating fresh and innovative content that will bring something new to the table for players. These games will carry the same energy that players loved in Snoop Dogg Dollars, and we’re excited to see how they’re received. Stay tuned for more updates as we move forward with these projects.