New technologies and future gambling. The impact of technology in the operation of gambling. 1r1b28

Technology in general aims to make our lives simpler, easier, more carefree. In gambling, operators are turning to technology to offer their customers a unique experience, easy access to entertainment and convenience. In addition, the new technologies of the future also offer increased security. 5h1l2l

Gambling is becoming more interesting through technology, more engaging, leading to a more immersive player experience. What was once a simple game of chance triggered by the roll of a pair of dice, the flip of a card or the simple pull of a lever on a slot machine is now a truly cinematic, digital and personalized experience. q3s56

future gambling

3D technology in slot machines 1h6k8

We’ve been talking about Virtual Reality (VR) lately and the increasing penetration of this segment in the slots market and how it’s changing the way people play games. With VR, players don’t watch games on screens. They enter a 3D world where they can interact with others. They can even talk to live dealers. The use of VR in casinos is still new, but growing fast.

Some companies have already built full VR casinos. s can walk around the virtual space. They can sit at tables and chat with others. VR headsets like the Oculus Rift make this possible.

3D technology has increased the entertainment value of online games by adding more impressive graphics and even story elements, which players can play on the computer just like video games. Winning combinations can trigger cinematic interludes such as flying across the desert or even unlock bonus games such as extra gladiatorial battles. These features allow players to feel like they are progressing through an experience rather than repeating themselves.

Here are 3 examples found on deeside.com of using VR technology to play 3D slots:

SlotsMillion is one of the first VR casinos. It has over 40 slot games in 3D. Players can walk around the virtual casino and interact with others. The design is close to that of real-life casinos.

PokerStars VR allows s to play poker in a virtual world. The game has 3D graphics that look like real poker rooms. Players use VR headsets to tables and talk to other players. The game makes the poker table look real.

NetEnt has developed VR versions of its slot games. Gonzo’s Quest in VR allows players to enjoy the game’s 3D design. The visual depth adds realism. Players feel like they are part of the game.

3D Slots

Digitalization in gambling 4d44l

Here is a case study. Caesars Entertainment which owned two famous properties, Harrah’s Bingo Club and Caesar’s Palace, combined them in 2005 and adopted the familiar Caesars name in 2010. Leveraging Big Data, AI and ML (Machine Learning), Caesar’s has become a technology leader and a so-called “digital-first” company.

We learn from medium.com that the beginning of Caesars’ digital journey was to implement an integrated analytics approach across the organization. Data was used to analyze customer behavior through econometric models. By analyzing customer behaviors and preferences, Caesars created personalized rewards programs. The company has developed a sophisticated loyalty program called Caesars Rewards, which has achieved incredibly high customer ratings. In addition, Caesars has continued its digital expansion by investing in cutting-edge technologies such as IoT, AR, and VR to design digital services that make customers’ lives easier and build loyalty. The company invented Ivy, a 24-hour virtual concierge program that is powered by artificial intelligence and enhances the Caesars hospitality experience by providing quick answers to guest questions via text message.

The same level of personalization has been made possible through custom smartwatch apps that alert casino hosts when guests arrive at their locations and allow team to provide guests with personalized recommendations. Providing greater control over the guest hospitality experience has generated significant growth across the company.

In addition, Caesars has implemented a strategy of continuous delivery of technology and services. To accomplish this, the organization has developed a cloud-first technology package. They started by replacing legacy systems with cloud platforms for general ledger and s payable functions. They also replaced disparate systems for human capital management with a common cloud platform that allows employees to engage with Caesars whether they’re in Las Vegas or in one of 50 locations around the world. With a common platform available globally, backed by a secure, resilient, and highly available infrastructure, Caesars has rapidly expanded its business.

To ensure a seamless digital transition, Caesars implemented an organization-wide change management strategy to gain buy-in. They created an IT leadership team with communication skills to create a compelling strategic vision and help employees adapt to the new software systems. Proper training was an important part of implementing the digital transformation, as some employees were reluctant to develop a more positive attitude toward the company’s new data management system. The change management strategy was incredibly beneficial, as it was a clear and unique statement of the company’s digital vision and strategy, and enabled employees to understand the new software system comprehensively and its benefits to the business and their own effectiveness in the workplace. In other words, technology was put to work for the customer without harming employees.

CRM

CRM and gambling 1y132b

Customer Relationship Management is the software way companies manage customer relationships.

The casino industry has truly pioneered data modeling and predictive analytics as an effective form of CRM. This goes beyond getting visitors to put the casino app on their phone – a tool the casino uses to send customers a text message or push notification with a special offer. It also means that you can learn more about their preferences and track their playing history – and send that information to employees in the customer service department who can provide the best customer service.

For example, when there is a danger that they may leave and never come back, you want to intervene and manage the relationship in real time.

Player tracking systems record every detail of every bet – the value of the bet, the odds, how long the player sat at the table. Using data modeling, casinos create player profiles that help them assess risks for each player – and manage them. Typically, casinos want to keep people in the room so they can send them a free drink at the table. But it’s also important to know when removing them from the table for a break is the best way to keep them as customers.

Faced with other casinos spending billions to build ever more sophisticated shows to attract players, Harrah’s has managed to double the response rate to its customer offers, improve customer retention by several million dollars, and increase the number of customers playing at multiple Harrah’s casinos by 72% – by better tracking and shaping those customers.

New technologies are increasingly being used by operators to offer their customers the best gaming experiences, and this trend will accelerate in the coming years.

Sources: olbg.com, medium.com, dincloud.com, deeside.com