George Wadsworth, Head of Casino at Soft2Bet: “Don.ro is one of Soft2Bet’s pioneering projects” 1r5q28
Casino Inside magazine discussed with George Wadsworth about Soft2Bet’s recently launched Don.ro, about the power of Motivational Engineering Gaming Application (MEGA) and why Don.ro is one of Soft2Bet’s pioneering projects. 5g6w6o
George Wadsworth 5z3935
Soft2Bet recently launched Don.ro in Romania, what is the strategy behind the move and how has the site performed since launch?
Launching Don.ro is part of our strategic roap to expand our regulatory footprint in markets that are regulated and competitive from a licensing and business perspective. Romania is a fantastic market that has been licensed for almost 10 years, with regulations that enable iGaming companies to operate in a transparent and competitive setting and thus compete on a level playing field, also in our case with Don.ro, when they are new entrants. The site launched in December and has performed very strongly; our Motivational Engineering Gaming Application (MEGA) gamification solution is already producing strong rates of engagement and activity from players and we expect this to continue increasing in the coming months.
Motivational Engineering Gaming Application (MEGA)
What is the advantage of operating in licensed markets?
Clarity, certainty and the opportunity to impact regulations through dialogue and discussions with lawmakers and industry peers. Expanding our regulatory footprint has also been one of our strategic goals for some time and it is good to see us realise them. Operating in licensed markets is also good for business and has enabled us to launch Don.ro quickly.
Soft2bet
In addition, Don.ro is a B2C portal and serves a number of purposes: it enables us to take in learnings from players and serves as a great showcase for potential partners who might be looking at Romania as a well-regulated market where they can launch quickly with one of the best-performing iGaming platforms in the industry.
One of Soft2Bet’s leading products is its Motivational Engineering Gaming Application (MEGA) gamification solution. What is different about MEGA and what does it bring to the table that other platform solutions don’t?
As mentioned, MEGA generates strong rates of engagement. Importantly, it does this by providing social gaming content, where players interact with Don.ro and earn loyalty points and rewards on a purely free-play basis. In practice, this means engagement happens organically through genuine gamification content and without the need for costly ment and promotions.
Don.ro
What role does compliance play for Soft2Bet?
Don.ro is one of Soft2Bet’s pioneering projects as it represents the group’s first B2C foray into the Romanian market, setting a new benchmark for online gaming in the region. It also demonstrates our ability to integrate and launch with various partners with speed and in full compliance with locally regulated markets such as Romania. I often make the point that regulation and compliance are ‘invaluable for business’ and our recent licensing in Romania, Italy, Greece and Ontario, Canada, is proof of this. This focus also means our partners can grow their business in complete peace of mind and know that we are on top of any regulatory change, whether in relation to advertising guidelines, reporting and testing requirements or responsible gambling tools.
What more can we expect from Soft2Bet in 2024 ?
More regulated launches, new gamification features and continued growth through valuable partnerships will drive much of our activity this year. And as we continue to develop our products we encourage potential partners to us to find out how quality content, high performing technology and compliance are a winning combination in regulated markets.
