Delivering platform migrations and integrations 6e2k28

Platform migrations and integrations are essential features of Soft2Bet’s product delivery teams. To ensure they run smoothly it is important to have experienced leaders who take all factors into and are able to implement and manage all the steps required to carry out this work. As Soft2Bet’s Chief Product Officer, Yoel Zuckerberg brings that experience to the table, we spoke with him to find out how he and his teams handle these key iGaming projects. 314p5j

Yoel Zuckerberg 4i436w

As Chief Product Officer, Yoel Zuckerberg leads Soft2Bet’s delivery of migration and integration projects and is fully aware that providing an optimal experience is essential for the company is a key priority for a leading iGaming turnkey solution provider such as Soft2Bet as it drives both our business and that of our B2B partners.

“Managing these projects,” he says, “and ensuring they run smoothly, is a standard practice that we fulfil, but a crucial part of what is expected of an iGaming platform provider.”

Yoel has completed many such projects, for both small and large operators and across different regulations, and often notes that there are patterns and characteristics that appear regularly, but equally “there are always specifics for each client and market that must be taken into consideration”.

Key steps p126m

To describe every step of the process in minute detail would take a long time, but there are key steps that are followed.

Yoel explains: “Efficiency and speed are two key features of our onboarding process. We have a clear process where we present our full solution and gather specific requirements, implement them as part of the integrations, which is followed by a demo and finally go-live.

“Our onboarding steps are:

• Full scope assessment of integration projects and client requirements.
• For migration projects, gathering sample data from the platform that is being onboarded, analyse it to understand if it needs any alterations and schedule it in as part of our integration work.
• The process usually takes between four and six months, this ensures we have the time and scope to deliver a smooth integration to deliver scale and growth for our partners.”

There are also common mistakes or misconceptions that can be made by companies migrating or integrating a platform, but they can be easily avoided.

“The first instinct of many operators is to migrate all s’ information, but this isn’t required,” Yoel says, because some of the data that is stored on one platform does not always need to be migrated or can be done at a later date.

“However, to do this effectively it’s important to produce a data map between the two platforms as it enables us to zero in on the business-critical parts of the dataset, whilst also being able to take into and adhere to any legal and data protection requirements.”

This flexible approach means that if Soft2Bet partners want to keep hold of historical data, “they are provided with the solutions to store it on the old platform and still retain access to it as we complete the migration”.

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Addressing common technical and commercial worries 575g1t

Other areas that B2B partners worry about include downtime or data losses. Yoel explains how he and his team address these.

Platform downtime 623p30

• “To mitigate against, player migration is done in phases, which means that the majority of the data is transferred to the new platform prior to the migration date, and when the system is in production, we only need to update the missing part, which allows us to have the new platform up and running very quickly.”

Losing customers due to platform migrations 6e6j11

• “One of the most important things to do is to communicate any changes to players well ahead of time. By doing this your customers are aware of changes and can take them in their stride. In addition, promoting and communicating about the new platform allows operators to inform their players of new features. This can help with customer retention and even attract new players.”

Operational change 5u5956

• “Working with a platform provider over a number of years can mean that operators get accustomed to a certain modus operandi and have specific requirements that they know will be addressed. This can make them request features that don’t need to be ed by the new platform.
• “The way we manage this step of the migration is by going over it in detail with the client, analysing each module, presenting how they work and after analysing case studies and historical data we can assess how it can be ed by the new platform. In many cases this early-stage preparation reduces the scope of work that is needed to complete a migration.”

The scope and reach of Yoel’s and his team’s work is vast and because it affects every aspect of on operator’s roap, it is also comprehensive.

As an example, Yoel explains that he and his teams recently helped an iGaming operator migrate to Soft2Bet’s and as they provided in migrating player s, game configurations and transactional data to our PAM, they also “provided expertise on integrating third-party software and ensuring regulatory compliance throughout the migration process”.

This was complemented with training sessions and ongoing technical , which “ensured a seamless transition for the operator, minimising downtime and maximising the efficiency of their operations on our platform”.