Soft2Bet’s 2024 Growth Report Showcases Don.Ro’s Exceptional Performance and Market Expansion 2y4f3w
Soft2Bet’s 2024 Growth Report showcases a year of exceptional financial performance, strategic expansion, and industry accolades. The company achieved a 100% growth in EBITDA year-on-year, proving its ability to scale effectively in competitive markets. Operating 14 brands across 10 jurisdictions, Soft2Bet continues to strengthen its position in regulated markets. 2j7062
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Among its standout brands, Don.ro has demonstrated remarkable growth in the Romanian iGaming sector. Soft2Bet’s success was propelled by localised strategies, optimised CRM efforts that doubled player retention rates and a 120% increase in first-time deposits (FTDs) through performance marketing.
Additionally, the company’s Motivational Engineering Gaming Application (MEGA) played a crucial role in driving engagement, contributing to a 65% rise in Net Gaming Revenue (NGR), a 50% increase in deposit amounts, a fourfold surge in screen time, and a 45% increase in Average Revenue per (APRU).
Don.Ro: A Standout Performer in Romania 3j47
Since its launch in late 2023, Don.ro has quickly become one of Romania’s leading iGaming brands, offering over 3,944 casino and live dealer games with a focus on localised content. The brand has experienced substantial year-on-year growth, with active players in live casinos increasing by 25%, in sportsbooks by 44%, and in total active players rising by 23%. Additionally, deposits have surged by 87%, reflecting strong player engagement and sustained platform growth.
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As previously stated, marketing strategies have been instrumental in this success, driving a 120% increase in first-time deposits (FTDs) and doubling player retention rates through enhanced CRM strategies. The integration of Soft2Bet’s MEGA platform has further strengthened player engagement, contributing to sustained growth.
Through targeted strategies, local partnerships, and a strong focus on player engagement, Don.ro’s impressive growth from Q2 to Q3 highlights a well-executed approach tailored to the Romanian market. With continuous optimisation and a commitment to delivering a top-tier player experience, Don.ro is well-positioned for continued success.
Soft2Bet’s Expansion and Industry Recognition 6k2i6e
Alongside Don.ro’s success, Soft2Bet has expanded its global presence. In 2024, the company finalised two major turnkey deals in Mexico and Nigeria and secured its first MEGA partnership with a leading European operator, further highlighting its expertise in delivering customised solutions for regulated markets. Soft2Bet’s live brands, including QuickCasino.se in Sweden and Don.ro in Romania, have experienced significant growth within just 12 months, highlighting the success of its localised approach and player engagement strategies.
Soft2Bet’s exceptional performance in 2024 was recognised with multiple prestigious industry awards, including 10 major wins and several shortlist nominations.
Notable awards include:
- EGR Nordics Awards 2024: In-House Innovation for MEGA
- EGR B2B Awards 2024: Full-Service Platform of the Year
- SiGMA East Europe Awards: Outstanding Contribution to Gaming 2024
- Casino Inside Gala Awards 2024: Best iGaming Solutions Provider and Best New Launch in 2024 for Don.ro
- SBC Awards: Innovation in Mobile, Leader of the Year, Innovation in Casino Entertainment, and Casino Operator of the Year
- SiGMA Awards: Unique Selling Point for MEGA
Soft2Bet also received shortlist nominations at the SBC Awards for Platform Provider of the Year and Industry Innovation of the Year (MEGA), as well as at the WIG Diversity & Inclusion Awards for Company of the Year and B2B Excellence.
