SOFT2BET have made significant progress in Romania 4w129

Yoel Zuckerberg, Chief Product Officer of Soft2Bet, details how providing highly localised product offerings to players and a flexible and powerful iGaming platform for B2B partners has enabled the company to achieve significance in Romania in the third quarter of 2024. 70258

Yoel Zuckerberg 4i436w

Romania has been an active online gambling market since 2010 and in the past 14 years has developed a well-regulated and highly competitive ecosystem where iGaming operators and suppliers provide Romanian players with best-in-class digital sports betting and casino products.

As part of its commercial and regulatory expansion plans, Soft2Bet obtained a Romanian licence from the local regulator ONJN in June 2023 and launched Don.ro, which provides unique online sports betting and gaming products to Romanian players.

Soft2Bet turnkey solutions: integrated and flexible 4h2k4g

At group level, Soft2Bet’s turnkey solutions have made significant progress this past quarter (Q3 2024), with new partnerships, product launches, and updates in key markets worldwide. The positives apply to all aspects of our platform; from the core Player Management (PAM) system to our award-winning acquisition and retention programmes, B2B partners continue to be attracted by its speed, flexibility and scale.

These features enable them to launch in record time in their target markets and with a full range of top-performing online casino and sports betting product portfolios. In addition, our operators have the choice of launching their websites with Motivational Engineering Gaming Application (MEGA), our industry-leading gamification solution that is integrated via a simple and quick API.

This growth has been driven by a combination of commercial success and regulatory expansion, with licences secured in leading iGaming jurisdictions over the past 18 months, which includes Don.ro brand now offers players more than 2,500 games to Romanian players.

Don.ro

Focus on localisation and lasting connections with players x6y50

SOFT2BET

The power of Don.ro’s localisation is showcased by the custom designs, personalised offers and direct communications and promotional campaigns with high-value customers that boost engagement, and combine with a high performing mobile app that complies with all regulatory requirements.

Localisation also aligns with Romanian players’ preferences and culture. The website’s UX design reflects the deep cultural ties between Romania and Italy, incorporating authentic artwork inspired by popular movie characters from both cultures. In result, Don.ro demonstrated good results also in adapted mobile application, which was recognised in TOP 10 of the casino s category in the App Store with rating by 4.8 in Q3 2024 which is even more impressive considering Q3 is the quietest period of marketing promo budgets. This shows how  tailored casino gamification experiences bring our partners to the next level of sustainable profitability, create loyalty, distinctive experiences  and sustainable ties between players and brands.

MEGA

These  features are all delivered via dynamic content updates and have a single aim: increase volumes, player activity and revenues across all our brands and B2B partners.

The level of trust we have reached with players is confirmed by the brand’s results (Q3 results, 2024):

• Average revenue per (ARPU) is up +55% and is constantly increasing. This was achieved through targeted CRM promotions with localised approaches and special VIP retention efforts.
• Deposits are up +86% quarter-on-quarter, this demonstrates how Soft2Bet’s MEGA platform creates unique features that attract players and motivate them to sign up.
• GGR real casino is up +81, and GGR real sport is up +98%.
• New deposits are up +87%, and active live casino player numbers are up +25%.

The outstanding GGR growth we have recorded in casino and sports betting is a reflection of our strong player engagement and acquisition strategies, which are driving outstanding growth metrics for the brand.

This surge is accompanied by a steady rise in active players and strong growth in the number of first-time depositors (FTDs). This is a sign of successful efforts in player acquisition and retention and, notably, solid deposit levels that strengthen an already healthy cash flow that boosts rising player activity.

The brand’s promotional tactics and CRM strategies are clearly resonating with players, resulting in higher betting volumes and increased loyalty. These significant gains across both casino and sports betting not only underscore the brand’s expanding presence but also solidify its competitive edge, positioning it as a rising star in the Romanian market.

CUSTOMISED CASINO STRATEGIES 3e16x

By having a highly customisable and flexible platform, we are also able to provide Romanian players with the most popular games in the region. This is important as players will always connect and engage with products they identify with.

GAMIFICATION

The same applies with our sportsbook events, s can bet on their favourite local teams as part of a major sports betting portfolio that ranges from the glamour of the Champions League to highly local leagues and sports.